Artist, explorer and experience curator — brand manager and strategist — creative catalyst

I am —

Cecilia Doan, alias CC

b. Saigon

Pacific Northwest raised, San Francisco based

Artist, explorer and experience curator

Brand manager and strategist

Creative catalyst



Selections of work —

Essential "The New Vanguard" youth anthem video >

Nike Room72 All-Star Weekend experience >

Red Bull Music Academy festival creative >

Girlboss Rally brand partnerships >

Instrument brand management >

The Cookie Shop virtual reality pop-up >

20th Century Women promotional film site >

Nike Fieldhouse retail standardization >

“This Place” short film social campaign >

World of Red Bull integrated campaign >

“The Bodega” 360° music video >

Selections of art—

Cousin — Heritage and art concepts >

Family, Cars & Money — Travel notes in 35mm >

A Girl Named Georges — Ace Hotel design installation >

Dreams Incarnated — Google Cardboard art benefit >

Shit Bloggers Wear — Tumblr >


Experience — 

Essential Products [Now]

Freelance [2016-Now]

Public-Library [2016-18]

Instrument [2012-16]

Big Giant [2011-12]


Select clients —

Annapurna Pictures


Girlboss Media



Nike ROOM 72 / LA

Red Bull

Red Bull Music Academy

Studio Shamshiri



Quality words —

“Her impact was felt immediately and her combination of intellect and heart combined to bring both deep thought and rational ideas to our company since day one.” 

Vince LaVecchia, Partner & Co-Founder at Instrument

“Cecilia is inspiring and creative and has a very infectious positive energy that motivates and inspires people to do great work.” 

Tim Heider, Senior Developer at Instrument

“Cecilia doesn't back away from the tough conversations.”

Steve Denekas, VP of Creative at BASIC

“You want her on your playground ... She has a good heart and is driven to contribute to the greater good.” 

Toby Grubb, Partner & Creative Director at This. 



Say hello —