Artist, explorer and experience curator — brand manager and strategist — creative catalyst

I am —

Cecilia Doan, alias CC

b. 1988 Saigon

Pacific Northwest raised, Los Angeles based

Artist, explorer and experience curator

Brand manager and strategist

Creative catalyst



Selections of work —

a. With an ethos drawn from the DIY spirit of Fugazi this company grew from development resource to world class digital agency. I led strategy for the Instrument brand. [Read]

b. At the heart of this virtual reality incubator is curiosity and play. I envisioned programming for The Cookie Shop. [Read]

c. Sophia Amoruso's memoir sparked a generation of women and changed the trajectory of her own life's work. I managed brand partnerships for the first Girlboss conference. [Read]

d. To see the real Los Angeles underneath its rich patina of excess is to fall in love. I helped Red Bull Music Academy debut its namesake festival here with a campaign that's unmistakably LA. [Read]

e. The term “fashion killer” takes on new meaning ... or does it? I provide satirical commentary through illustration as Shit Bloggers Wear. [Read]

That's nice. What else?



Experience — 

Strategist/Producer. Freelance [2016–Present]

Brand Director. Public-Library [2016–2018]

Brand Manager. Instrument [2014–2016]

Strategist. Instrument [2012–2014]

Design Manager. Big Giant [2011–2012]



Quality words —

“Her impact was felt immediately and her combination of intellect and heart combined to bring both deep thought and rational ideas to our company since day one.” 

Vince LaVecchia, Partner & Co-Founder at Instrument

“Cecilia is inspiring and creative and has a very infectious positive energy that motivates and inspires people to do great work.” 

Tim Heider, Senior Developer at Instrument

“Cecilia doesn't back away from the tough conversations.”

Steve Denekas, VP of Design at Instrument

“You want her on your playground ... She has a good heart and is driven to contribute to the greater good.” 

Toby Grubb, Partner & Creative Director at This



Say hello—