A GIRL NAMED GEORGES — CONCEPT 01
“For the ones with good taste and bad habits.”
In November 2015 I launched a lifestyle brand called A Girl Named Georges—or simply Georges.
The brand conveys the freedom to be yourself. Radiant and imperfect.
Collaborating with artist Tina Snow Le, we developed brand identity, collateral and experiential creative in preparation for the brand's debut at CONTENT—a fashion showcase presented by Ace Hotel Portland.
We recreated a 1970s bedroom, covering a hotel room—wall to wall, floor to ceiling—with hand painted graphics. Ultimate VIBES.
The first collection draws inspiration from streetwear, punk, and the DIY and women's art revolution of the 1970s:
The Barbara Tee
The Gamboge Crewneck
The Icon Tee