GarberCo-X-Georges_71160022.JPG

A Girl Named Georges

In November 2015 I launched a lifestyle brand called A Girl Named Georges—or simply Georges. The brand conveys the freedom to be yourself. Radiant and imperfect. 

A GIRL NAMED GEORGES — CONCEPT 01

“For the ones with good taste and bad habits.”

In November 2015 I launched a lifestyle brand called A Girl Named Georges—or simply Georges. 

The brand conveys the freedom to be yourself. Radiant and imperfect. 

 

Collaborating with artist Tina Snow Le, we developed brand identity, collateral and experiential creative in preparation for the brand's debut at CONTENT—a fashion showcase presented by Ace Hotel Portland.

We recreated a 1970s bedroom, covering a hotel room—wall to wall, floor to ceiling—with hand painted graphics. Ultimate VIBES.

 

The first collection draws inspiration from streetwear, punk, and the DIY and women's art revolution of the 1970s: 

  • The Barbara Tee

  • The Gamboge Crewneck

  • The Icon Tee

All design details on each garment are embroidered, distressed, and altered by hand. 

Working with photographer Ryan Garber, I art directed, styled, and casted for the lookbook—shot on 35mm film. The women featured were those who naturally embody the Georges persona. 

 

Models: Tuesday Denekas / Erika Nathanielsz / Kassala Holdsclaw

Photography by Ryan Garber on 35mm film

 

Brand Identity
Brand Strategy
Brand Development
Apparel Design
Experiential
Production
Art Direction
wardrobe styling
Creative Direction