Dreams Incarnated is the first-of-its-kind Google Cardboard viewfinder art show and fundraiser for p:ear—a non-profit that builds positive relationships with homeless and transitional youth through education, art and play.
Presented by Instrument, a digital creative agency.
I took on several roles to lead this project over the course of three months:
Digital Producer — E-commerce website, photography, and virtual reality game experiences.
Artist Curator — 25 national artists contributed to the show, including Jon Contino, Adam R. Garcia, David Wien, and Inocente—the homeless teen artist with an Oscar-winning documentary about her journey.
Event Producer — Experiential buildout and vendor sponsorship, transforming an industrial event space into an art gallery.
Fun Fact: Depending on the time of day, viewers see a different color theme throughout the website. Pink is for daytime, navy blue for night time, and orange for sunset.
Dreams Incarnated raised over four thousand dollars and drove greater awareness for p:ear in the community and beyond. But it didn't end there.
Artwork from Dreams Incarnated was featured in the 2015 Google I/O keynote. It then traveled to France with Google and was showcased at Cannes Lions International Festival of Creativity.
Photography by Ryan Garber