Instrument Digital Evolution
Instrument's brand communications team reimagined the most important digital extension for the agency—instrument.com.
INSTRUMENT DIGITAL EVOLUTION
Instrument's brand team reimagined the most important digital extension for the agency—instrument.com.
As Brand Manager, I influenced a strategic and editorial approach—infused with data—for the redesign of instrument.com on the Squarespace platform. I also managed outreach with media and industry influencers to promote the new site and work.
We embodied Instrument's “Make the Complex Simple” ethos across all feature sets:
Home page as magazine cover, highlighting the latest work, news and stories.
A kit of parts that allow dynamic editorial storytelling and styling of content.
Minimal and impactful photography, writing, case studies, and employee portraits.
A private online business development tool that gives potential clients access to case studies not publicized on .com.