INSTRUMENT DIGITAL EVOLUTION
Instrument's brand team reimagined the most important digital extension for the agency—instrument.com.
As Brand Manager, I influenced a strategic and editorial approach—infused with data—for the redesign of instrument.com on the Squarespace platform. I also managed outreach with media and industry influencers to promote the new site and work.
We embodied Instrument's “Make the Complex Simple” ethos across all feature sets:
Home page as magazine cover, highlighting the latest work, news and stories.
A kit of parts that allow dynamic editorial storytelling and styling of content.
Minimal and impactful photography, writing, case studies, and employee portraits.
A private online business development tool that gives potential clients access to case studies not publicized on .com.