I oversaw the strategy and execution of all public relations and communications initiatives on behalf of Instrument, a leading digital creative agency. Managing a New York based public relations firm, I helped curate a “less is more” approach to media coverage. 


Instrument does not participate in industry awards—choosing to prioritize work, values, client relations and employee benefits. Our strategy was to elevate these principles through very selective pitching and outreach. 


Media Pitching
PR Strategy
Media Relations