Red Bull Music Academy Festival LA
With an ethos drawn from the DIY spirit of Fugazi and a few computer servers named Truth, Effort, and Courage this company grew from a development resource to one of the most respected digital agencies in the world.
Public-Library established the creative direction and integrated campaign for the first Red Bull Music Academy Festival in Los Angeles.
Mission: Make it unmistakably LA
Scope: Integrated advertising campaign (digital, print, experiential, OOH)
Highlights: Pitch win. Bridging a design thesis with research and insight. Connecting LA image makers and artists to a vision. The back of my head hand painted on one of the largest billboards in the city.