The Cookie Shop

At the heart of The Cookie Shop is curiosity and experimentation. First for storytelling, second for sharing it with new technology.  

Virtual reality is impacting digital storytelling in profound ways. Along with the brand team at Instrument, I concepted The Cookie Shop—a pop-up incubator for nurturing creativity and sharing knowledge of modern 3D platforms and experiences. 

Vision: Merging community with industry

Scope: Program development, communications strategy, educational tools, partnerships

Highlights: Positioned The Cookie Shop as "open source" to align with Instrument's value as a collaborative company. Concepted a VR boxing coach simulator. A group of Japanese businessmen playing in fake worlds. Lots and lots of chocolate chips. 

 Shadow — VR boxing coach developed by Instrument

Shadow — VR boxing coach developed by Instrument