The Cookie Shop

At the heart of The Cookie Shop is curiosity and experimentation. First for storytelling, second for sharing it with new technology.  

Virtual reality is impacting digital storytelling in new and profound ways. Along with the brand team at Instrument, I concepted The Cookie Shop—a pop-up incubator for nurturing creativity and sharing knowledge of modern 3D platforms and experiences. The vision for the The Cookie Shop was to merge community with industry. I developed programming, communications strategy, educational tools, and partnership proposals with experts in the field to help formalize our approach. So while VR incubators and production labs within agencies are not new, we uniquely positioned The Cookie Shop as "open-source" to align with Instrument's value as a collaborative company. Together in learning and open discourse, the hope was to advance the development of 3D experiences for everyone. 

Shadow — VR boxing coach developed by Instrument

Shadow — VR boxing coach developed by Instrument