Nike Room72

Brand: Nike
Industry: Athletic apparel & footwear
Location: Los Angeles, CA

Room72 is an elevated brand space by Nike and Nike Sport Research lab to host influential players performing not just on the largest pitches or arenas in the world—but also global stages, screens, and beyond. The launch of the space correlated with an influencer activation during NBA All-Star Weekend where Room72 opened its elusive doors to an extended roster of cultural influentials from H.E.R. and Kendrick Lamar to Leticia Bufoni and Spike Lee.

I contracted with Nike in an operational and experiential production role to launch Room72 and influencer programming related to ASW.

Photography: Ron Holden