RBMA Festival Los Angeles

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Client: Red Bull Music Academy
Agency: Public-Library
Industry: Music & entertainment
Location: Los Angeles, CA

Red Bull Music Academy is a global platform that seeks to make a difference in today’s musical landscape through emerging, diverse programming. For its very first RBMA festival in Los Angeles, design studio Public-Library developed the key concept and visual system that would headline the festival—creating a passage through perception that was distinctly LA to promote the month-long festival.

As brand director at Public-Library in a client relations, strategic creative and operations role, I guided the entire team and project journey from pitch, to partnership, to final delivery across digital, social, experiential and OOH.

Fun fact, the back of my head was handpainted on a mural in Downtown LA!

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